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Wed 30th Jun 2021

Do you use LinkedIn as a marketing tool or is it the place where you have sent your old CV to die?

LinkedIn can be a fantastic place for contractors to curate a professional portfolio, make connections and identify future business opportunities. If this sounds great but you have no idea where to start, then here are our top tips:

Start by ensuring that your profile picture is up to date and of a high quality.

A clear photo of yourself increases your credibility and the chances of a
new connection accepting your request. Haven’t got a professional headshot? Don’t worry! Even a clear photo taken on your phone will work.

Use the space for your ‘about’ and set out 3-4 paragraphs with details on

what you do, your key skills and experience. Think about the positive
impact you have to your clients and include this – it is what makes you
stand out from the crowd.

Update your professional experience and keep updating it, this may seem

like an obvious tip but so often this is overlooked. Working towards building
on your professional development? Post about it! Had an amazing client
review come in? Post about it!

Regularly publish content that includes helpful tips and respond to the

engagement your content receives. This can include blogs, articles, and
LinkedIn polls.

Comment and engage with your network, feel free to position your expert

opinion when you have the opportunity. LinkedIn is a fantastic social
platform for nurturing and growing your business network and with
consistency you will see more and more professional opportunities come
from this.

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